You are a public relations content manager in charge of email communications and marketing for a client. You are asked to design an A/B split test and write the content for the two email messages.
Step 1: Draft a short plan (no more than 2 pages) explaining the measurement framework, variables to be tested, your hypothesis of the outcome, how large your list of (imaginary) subscribers is, he size of your sample and your plan for analyzing the results.
Step 2: Draft the two emails for segments A and B, including sender name, subject line, email body and call to action (CTA).
