Lachlan Sartison
dsartiso@syr.edu · (680) 244-6566 · Syracuse, NY
EDUCATION
Syracuse University; S.I. Newhouse School of Public Communications
Bachelor of Science: Public Relations May 2027
GPA 3.7. Dean’s List (All Semesters)
EXPERIENCE
University Union – Assistant Public Relations Director Syracuse, NY January 2025 – Present
·Coordinate media relations during concerts, ensuring credentialed media representatives are guided and granted access promptly
·Draft and distribute press releases, delivering accurate and timely information to media outlets to promote events and highlight organizational achievements
·Manage real-time crisis communications on event days, resolving media-related issues to maintain smooth operational flow and preserve the organization’s reputation
University Union – Alumni Coordinator Syracuse, NY September 2024 - December 2024
·Coordinated an alumni panel by contacting alumni via LinkedIn, email and phone calls to secure participation, enhancing networking opportunities for current students
·Collaborated with the DEIA department to identify and invite a guest speaker from the music industry, aiming to provide industry insights to students
·Developed and distributed an end-of-semester newsletter to alumni, summarizing University Union's activities and achievements
·Conducted research for a public relations class aimed at increasing student appreciation for University Union by designing and distributing surveys to first and second-year students, facilitating focus groups to gather qualitative data
·Completed a comprehensive literature review and background research, compiling relevant data to support the research project and justify the chosen methodologies
Mixtape Magazine – Writer Syracuse, NY September 2023 - May 2024
· Wrote collaborative articles ranking emerging hip-hop artists, contributing to the magazine's trend analysis
·Composed individual album reviews for hip-hop albums, providing critical analysis to inform readers and enhance the magazine's editorial content
·Conducted an in-depth interview with the founders of an emerging content creation company, producing a feature article that highlighted the impact on hip-hop artists in New York State
·Developed a press release for the content creation company, communicating key information and news to media outlets to increase visibility and engagement
Reds Diner – Host/Server Calgary, AB May 2024 – Present
SKILLS
·Adobe Creative Suite
·Microsoft Office (Word, Excel and PowerPoint)
LEADERSHIP
Calgary Royals September 2018 – March 2023
·Played elite hockey since 2010, including four years at the AAA level with the Calgary Royals
·Served as team captain for six years
·Assisted coaches with minor hockey practices
·Engaged in volunteer work with various charitable organizations