Lachlan Sartison
dsartiso@syr.edu · (680) 244-6566 · Syracuse, NY
EXPERIENCE
Hello Newhouse – Influencer Marketing Intern Syracuse, NY May 2025 – August 2025
Supported influencer marketing campaigns for 15+ entertainment and media clients, coordinating deliverables and campaign updates · Researched and updated influencer target lists using Muck Rack, Capitv8 and RocketReach to optimize outreach strategies · Compiled daily press breaks and provided UVMs and social engagement metrics to track media coverage and campaign performance · Assisted in developing case studies and media wish lists, collaborating with senior team members to align strategies with client goals
University Union – Public Relations Director Syracuse, NY August 2025 – Present
Managed all internal and external communications for the board, serving over 20,000 students · Oversee all media relations with local and campus news outlets, act as a organizational spokesperson, coordinate interviews, distribute press releases and manage day-of-show press logistics · Conducted weekly strategy meetings with the executive board to integrate PR into organizational decision-making processes · Design and collect engagement data to identify trends and present insights to inform event strategy, marketing approaches and student outreach · Supervise and delegate tasks to board members, including data collection, survey distribution and collaboration with university departments · Managed media relations between on-campus and local news outlets
University Union – Alumni Coordinator Syracuse, NY September 2024 - December 2024
Coordinated an alumni panel by contacting alumni via LinkedIn, email and phone calls to secure participation, enhancing networking opportunities for current students · Collaborated with the DEIA department to identify and invite a guest speaker from the music industry, aiming to provide industry insights to students · Developed and distributed an end-of-semester newsletter to alumni, summarizing University Union's activities and achievements · Conducted research for a public relations class aimed at increasing student appreciation for University Union by designing and distributing surveys to first and second-year students, facilitating focus groups to gather qualitative data · Completed a comprehensive literature review and background research, compiling relevant data to support the research project and justify the chosen methodologies
Mixtape Magazine – Writer Syracuse, NY September 2023 - May 2024
Wrote collaborative articles ranking emerging hip-hop artists, contributing to the magazine's trend analysis · Composed individual album reviews for hip-hop albums, providing critical analysis to inform readers and enhance the magazine's editorial content · Conducted an in-depth interview with the founders of an emerging content creation company, producing a feature article that highlighted the impact on hip-hop artists in New York State · Developed a press release for the content creation company, communicating key information and news to media outlets to increase visibility and engagement
Reds Diner – Server Calgary, AB May 2024 – Present
SKILLS
Adobe Creative Suite · Microsoft Office (Word, Excel and PowerPoint) · Media Tracking Platforms (Muck Rack, Captiv8 and RocketReach) · Social Media Platforms
EDUCATION
Syracuse University; S.I. Newhouse School of Public Communications
Bachelor of Science: Public Relations May 2027
GPA 3.7. Dean’s List (All Semesters)
LEADERSHIP
Calgary Royals Calgary, AB September 2018 – March 2023
Played elite hockey since 2010, including four years at the AAA level with the Calgary Royals · Served as team captain for six years · Assisted coaches with minor hockey practices · Engaged in volunteer work with various charitable organizations